Weight. Films

Creating digital impact

Logo for WEIGHT. Films, a project by Kozo Creative

What we did:

  • Website Design + Build
  • SEO Optimisation

Background

Weight Films are an independent London based film studio devoted to discovering working class talent and telling original, powerful stories and narrative films capable of social impact.

Challenge

As a relatively new studio, we did not have a huge library of existing titles to showcase throughout Weights online experience so had to find creative ways to highlight the work available and make every title feel had a place and purpose.

The idea

Our game plan was to create an atmosphere that told a story all of it’s own. We wanted the dark, gritty films Weight create to be reflected within the fabric of their online experience, telling it’s own story.

Creating the right atmosphere

Going into the project, we wanted to make each film showcased feel precious, taking the user on a brief but captivating journey. We aimed to achieve this through the navigation process, unfolding the video player for each project with smooth animations and subtle movement.

Minimal yet highly functional

Stripping away excess design elements and UI helped focus the users attention on the film samples. The choice of a dark background adds to the minimalist feel as well as adding to the overall ‘grit’ and mood of the studios brand and identity.

Seamless media integration

A great eperience for watching videos was crucial to this project. We implemented slick animations, simple naviagtion and immersive viewing features to achieve the desired experience.

“Working with Kozo was a great experience because they had taken time to get to know us and our brand. They were considerate of our deadlines and offered design and functionality suggestions throughout the project that had a huge impact on the outcome of our site.”

Michael J. Diamond - Founder of WEIGHT. Films