Streamlining a complex system
Product Design / Web Design / Branding
Mobile application, website and branding for a London-based tennis coaching company. Kensington Tennis Club are a growing coaching company with hundreds of clients and several coaches. They needed a way to manage their growing client base and handle thousands of bookings per year.
Project Overview
Kensington Tennis Club are a tennis coaching company based in London. The team wanted to increase the efficiency of their business and create a better booking experience for their clients. We helped achieve this by creating a streamlined booking experience for clients through a mobile application, and an admin portal for the coaches and management team.
A streamlined approach to a complex system.
With a reputation as one of Londons most popular tennis coaching companies and with a growing list of clientele, the need became apparent for a platform to streamline and compile the booking process for hundreds of users, as well as a way for them to view, book and pay for tennis coaching quickly, simply and securely.
Working closely with the team at Kensington Tennis we developed an app that could take the strain away from the admin team, automating the booking capture process and unifying all aspects of the companies services from individual and group bookings, lesson scheduling, card payments, coach assignment all the way through to allowing the admin team to oversee the day-to-day running of the business through the app and the ability to make on-the-fly changes to a host of elements.
The app architecture was designed in such a way to ensure that no matter how large the Kensington Tennis user based expands, admin have seamless access to all crucial client and booking information.
Building a brand from the ground up.
Operating mainly through word of mouth and a fantastic reputation, Kensington Tennis Club were looking to take some time developing a strong and contemporary brand identity that current and future clients could trust in.
The brand needed to be simple and impactful yet practical, as the application would be used across numerous platforms and screen sizes and well as print based media. Large scale or small, the brand needed to hold its own.
The ability to scale the logo all the way down to a simple lettermark ensures it's integrity no matter the usage.